Ghostwriters can adapt to whatever process you want to use. Their reputation can’t reflect poorly on you if no one knows who they are, right? Maybe they’ve written something negative about you, but you’ll never know it because their name isn’t attached to any of that content. A ghostwriter doesn’t have these problems. You want to avoid people who have written negatively about you or people who have written problematic content, or people who have a history of being abusive or discourteous. When hiring a writer who will have their name attached to your site, you want to look into what they’ve written in the past. You don’t have to worry about anything the writer has written in the past. Writing can take quite a bit of time, and every hour you’re spending doing the writing is an hour you could have been spending on something that further grows your business more immediately and directly. You aren’t making sales calls, growing your business, or networking when you’re writing a blog post, after all. The number one reason most bloggers hire ghostwriters is so they can save time and spend that time doing something else. You save time on writing when the ghostwriter is doing the work.
They’ll write excellent, well-researched content, but they aren’t going to be doing the topic ideation, keyword research, and other legwork necessary to run a blog. Often, they don’t even want to come up with the topics they write they just write what you tell them to write. They’re good at what they do, but what they do is often relatively narrow.Ī ghostwriter is rarely going to be a blog manager for you. Maybe they don’t want to learn, maybe they’re making plenty of money without it, who knows.
#BLOG GHOST WRITER PROFESSIONAL#
So why are they ghostwriters instead of professional bloggers themselves? The self-promotion, the website development, these kinds of skills aren’t part of their wheelhouse. Ghostwriters are often quite talented at the actual writing aspect of their craft. The ghostwriter brings talent to the table. There are a lot of both, so I’m divided this up into two sections. Now let’s talk about the various pros and cons of hiring a ghostwriter to produce content for you. Everything else is bells, whistles, and slight variations in job descriptions. A ghostwriter is simply someone who writes content for you without attaching their name to it or retaining the rights to it. The moral of the story is that, other than a ghostwriter, the definitions are very flimsy. Most of the time, a company hiring a writer as an actual employee will use their name as the person writing content, but that’s not always the case. Whether you have them attach their name to your content, or you hire them as an ongoing ghostwriting position, depends on your own company and relationship. A hired writer, meanwhile, is an employee.Freelancers who ask for attribution generally cost a little less, because they get the benefit of having their name on your site and building their portfolio pieces up. Ghostwriters are freelancers who don’t attach their name to content. Freelancer simply means someone who works on a contract or gig basis, rather than on a hiring relationship. A freelancer, meanwhile, can be a ghostwriter or a writer who has their name attached to the content.Some pursue ongoing relationships with specific clients, while others are content to write whatever comes their way, no matter who is ordering it. They don’t care about attribution, and in fact, many ghostwriters have very small or non-existent portfolios because most of the content they write is under someone else’s name. A ghostwriter generally writes for money and nothing else.In general, it comes down to three things: pay, attribution, and relationship. So, what’s the difference between a ghostwriter and a freelancer, or between a ghostwriter and a writer you hire?
A lot of big-name business owners use ghostwriters, after all. It’s very common in the blogging space, and I can guarantee you that you’ve read a lot of content written by ghostwriters rather than by the people who have their names attached to it. A lot of content I’ve written about hiring writers, such as from content mills, involves a ghostwriter relationship. If this sounds familiar, it’s because it probably is. In a way, it’s exactly the opposite of working for exposure the ghostwriter gets no exposure from the content they write, they simply make money from it. They sell the content to you, and you can use it as you wish. Step by Step Hiring a Ghostwriter What is a Ghostwriter?Ī ghostwriter, at least in terms of a blog, is just someone who writes content for you without putting their name on it as the author.
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